Showing posts with label profit. Show all posts
Showing posts with label profit. Show all posts



The budget iPhone is likely to launch as a mid-range, plastic-bodied alternative to the upcoming iPhone 5S. If the rumours are true, its launch date could be rapidly approaching. 

Although Apple’s Senior Vice President, Phillip Schiller, rebuffed claims of a cheaper iPhone model, it hasn’t stopped the rumour mill from generating a lot of gossip about a budget iPhone launch, complete with pictures of the plastic body.

“Despite the popular of cheap smartphones, this will never be the future of Apple’s products,” said Schiller. “Every product that Apple creates, we consider using only the best technology available.”

To whet your appetite pre-launch, we’ve rounded up everything we know so far about the heavily rumoured budget iPhone.

budget iPhone

Budget iPhone Release Date

The latest rumour suggests the budget iPhone could be with us on September 18, touching down with the iPhone 5S. According to the source cited by CurrentEditorials, the mid-range smartphone will be a refresh of the existing iPhone to complement the iPhone 5S, but with a new plastic case and a reduced price tag.

Previously tipped to make an appearance in September, the leak was the first to give a specific launch date for the budget iPhone. The rumour also suggested that the launch would be coupled with a September 27 release date.

These launch and release dates sit well with previous iPhone release dates, in that the iPhone 5 was launched on September 12 2012 and then released to the public on September 21 just over a week later.

Budget iPhone Design

The budget iPhone will target the mid-range market currently dominated by Android smartphones, attempting to broaden Apple’s user base. It will do this by using a plastic case rather than the aluminium of the iPhone 5 and iPhone 5S.

Taking design cues from the 5th generation iPod touch and iPhone 3GS, the body of the budget iPhone is said to be a little wider and thicker than the iPhone 5 due to its curvy plastic body.

According to a hands-on video posted on YouTube where the budget iPhone is compared to the iPhone 3GS and iPod touch, the cheaper model has a unibody plastic casing that is made from polycarbonate.

The volume buttons, mute slider, SIM tray and hold buttons will apparently all be made from the same plastic material to keep a cohesive design and reduce costs.

From the leaked rear cases for the budget iPhone it is evident that the cheaper model will have the new lightning connector and a headphone jack on the bottom of the device. It will also have similar speaker grills to the iPod touch 5th generation and the iPhone 5.

The plastic body will reportedly be available in six to eight colours, with five of those already popping up in leaked images – white, yellow, red, green and blue.

budget iPhone

Budget iPhone Specs

Potentially launching as one of the first devices running the new iOS 7 due this autumn, the latest budget iPhone rumours suggest that the device will be a reinvented iPhone 5.

“Instead of adding another iPhone to its line-up, Apple has decided to refresh the soon-to-be mid-range iPhone 5 with a selection of colours and a reduced build cost, thanks to some well-placed plastic,” said the source.

This means the budget iPhone could have the same 4-inch 1136 x 640p resolution screen with a 326ppi image density. This could be powered by an Apple A6 processor with the option of 16GB, 32GB and 64GB internal storage options. However, Apple has a history of restricting storage options in its lower-end phones.

On the rear there’s an 8-megapixel camera coupled with a 1.2-megapixel front-facing FaceTime camera.

However, originally the budget iPhone was rumoured to pack a bit of a spec downgrade to reflect the mid-range price, with one source even suggesting that the device could launch in two different price bands due to slightly varying innards.

Rumoured to be codenamed Zenvo and Zagato/Bertone, the two budget iPhone models may well have different processors to mark their differing price tags.

Zenvo is reportedly the cheaper of the two with a Samsung-made H5P dual-core processor with 1GB of RAM, 4G LTE and Bluetooth 4.0 connectivity.

The dearer model, Zagato or Bertone, will have another Samsung-made processing chip, the H6P with the same 1GB of RAM and connectivity options.

budget iPhone

Budget iPhone Price

Although widely accepted as a cheaper alternative to the iPhone 5S, there hasn’t been any news as to how much the budget iPhone will actually cost.

If you look at the prices of other recently released mid-range handsets from rival manufacturers like Samsung and HTC, you can probably expect the budget iPhone to be priced around £350. The HTC One Mini is £380, the Samsung Galaxy S4 mini is £350 and the Nokia Lumia 820 is £320 in comparison.

Budget iPhone Name

Of course, we don’t actually expect Apple to call their cheaper device the budget iPhone, but with no official name to go by as yet, this will have to do for now.

Other names that have been bandied about include the iPhone mini, following the naming scheme adopted by the 7.9-inch iPad mini, or the iPhone Lite.

In July, a picture of budget iPhone boxes emerged online, revealing the name iPhone 5C in a rather convincing Apple font.

Similar to the S added to the iPhone 3G, iPhone 4 and potentially the iPhone 5 as well, standing for “speed”, the iPhone 5C may represent the word colour, seeing as the smartphone is tipped to launch in a variety of colour options like the newest iPod Touch.

It may also relate to the mid-range pricepoint for the iPhone 5, with the C perhaps standing for “cost” or “cheap”. However, we highly doubt that Apple would want the word cheap associated with any of their products.

Budget iPhone Pictures

A huge number of budget iPhone pictures have leaked online, although so far all we’ve seen is the back panel of the device complete with the component chassis.

Check out the first snaps of the budget iPhone below.


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Early Impressions

We’d like to think that Apple could release a viable mid-range option for its iPhone range, but until the specs sheet and pricing details are released, we’re not holding our breath.

Yesterday Samsung announced a “Mini” version of the Samsung Galaxy S4, while it may be mini in comparison to the original Galaxy S4, the Galaxy S4 Mini is still a pretty big phone. Defining the large handsets making Korean company’s dream for the future. The specs include a 1.7GHz dual-core processor, Android 4.2.2, GPS, GLONASS, WiFi, 8GB internal memory (expandable up to 64), and 1.5GB of RAM.
The display is a 4.3-inch Super AMOLED qHD display which will horribly disappoint onlookers, all juiced up by a 1,900mAh battery. But this news is old!, Our tipster within Samsung has confirmed that the plans for the launch of this phone have already been penned down and the Hardware will arrive as soon as early July and will also be kept in the under Rs. 25,000 price bracket. 
The Galaxy S4 Mini from Samsung India, will be offered up in two variants a dual sim version and a single sim version, with a possibility of LTE enabled Single Sim variant. However, our source made it clear that he was unaware if both dual sim and single sim variants will be launched together. 
The Galaxy S4 Mini will be offered up in the same two colors as the big brother White Frost and Black Mist. More details when available. 


Thanks to some pricing promotions used by Apple in India, sales of its iconic smartphone are up 400% in the country. Sales, which used to measure 70,000 to 80,000 units per month in the country, have surged thanks to the use of an installment plan and other retail strategies put into place by the Cupertino based company. Last month, we told you how sales of the iPhone had tripled in India during one week.

The smartphone market in India has usually been filled with low priced handsets with expensive models out of the reach, financially, of most consumers in the country. The latest stats though, show that the Apple iPhone has a 3% share of the Indian smartphone market. Apple has achieved this share by offering the Apple iPhone 4 and Apple iPhone 4S on an installment plan where a buyer would put down a small down payment and payoff the balance monthly over 6 months or 12 months. In addition, Apple has been discounting the models by 4% to 9%. According to Credit Suisse analyst Sunil Tirumalai, "Within a few months, our discussions with handset retailers indicated that iPhone sales went up 3-4x, forcing companies to respond."

Last month, Apple announced a further 18% discount on the Apple iPhone 4, essentially allowing the phone to be purchased with no down payment. This has resulted in a discount of 23% to 27% for the device in the country. The EMI (Equal Monthly Installment) plans have put the Apple iPhone 4 ahead of the Apple iPhone 5 in sales in the country. It also has Apple thinking more seriously about offering a low-cost version of the Apple iPhone 5 in emerging markets like India